Georgie Clarke-Gifford
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Travel Guide Publications

 MOOCH & BIMBLE - publicationS for a universirty project

Mooch AND BIMBLE ARE printed independent biannual travel AND LIFESTYLE guideS, featuring content on fashion, food, lifestyle and culture. Each issue has a different destination focus, from European cities to remote rural locations. THE PUBLICATIONS encourage theIR readerS to avoid the travel clichés by featuring niche places to go and things to see, reflected through the guides inspiring imagery. THE PUBLICATIONS strive to engage with their target audience of young adults by encouraging the reader to travel to new places, outside of their comfort zones, avoiding generic experiences. THE FIRST ISSUE OF BIMBLE AND MOOCH IS BASED ON COPENHAGEN, FEATURING RECOMMENDATIONS OF SHOPS AND RESTAURANTS, UP AND COMING EVENTS AND DANISH INSPIRED RECIPES.